What I need to address as one of the serious problems of cognition or for that matter of all metaphysics is subjective representation of an object with which I empathize to be one with the idea of reality. Reality is what my consciousness dictates and the presence of object in the real world leads to the conception of the absolute which will initiate to possess in the whole life. A relative view is not sufficient enough to assuage the will to know other than the basic fundamentals which are made obvious by the very fact that they are present in reality.
I must move from the relative to the absolute and in the process must will to know what is otherwise impossible, to go about the other end of the universe, to reach out of the universe, to transcend the basic idea of being absolute. To merge with the reality as in oneness sought by much of the Sufism though that seems mystic in nature.
Unconsciousness awaits us after death and what we fear is the loss of memory or consciousness but moving from conscious to the unconscious is the goal of all life. Life though means getting old but still it implies a slow gradual movement towards the unconscious that exists beyond death or absoluteness rooted in the existence. If we could transcend the conscious we seek the other end of the unconscious which though exists within us and should be considered absolute.
Creative without strategy is called ‘art’, creative with strategy is called ‘advertising is a saying coined by American Educator, Jef I. Richards. What Mr Jef I. Richards seeks to suggest is that ‘medium is the message’ when examining creativity to distinguish between art and advertising. While art as such sans any medium for conveying message, hence it is not dependent upon any strategy while advertising is achieved through media planning where strategy rules the roost.
Before we proceed further to mooting upon the role of strategy in art and advertising , we must look into nature of art and advertising in context of creativity . While for art creativity is a novel urge to be creative, it is not so for advertising. In the case of advertising what determines creativity is unique communication of pre-conceived ideas and values, thus leading to the need for strategy when it comes to advertising. As for practicing art and advertising, the artist seizes upon impulse to portray current moment and capture it in the work of art while the ad man uses careful planning to disseminate ideas and values across the pre-established target segment.
We are tampered with, our genes have been reprogrammed to make us live as humanoids. Are we mastered by fictional alien races? The races that don’t exist but inhabit our minds.We are one big dream which is the sea in which everything from unfulfilled desires to impossible will meet frustrating end.
A human body is capable of living at least 150 years but we have been captured by alien spirit only to last 70 to 80 years. We are tantalized by alcohol or smoking to die young. Are these alien baits so that we live unfruitful lives?
All our knowledge is clouded by sever doubts of our existence. Like if the universe is a simulation beyond a certain point, we are unable to fathom the extent of our reach. We have hardly found the reasons as to why we are here. The story painted by Darwin is slow and tiring when we have attained unprecedented success in technology in recent times. Are we being helped along by aliens? What we experience, we experience the will of another indomitable though fictional race.
How could fictional alien concept begin to dawn on our psyche? It is because of our mind. Our mind could be re-engineered. As we are making progress in leaps and bounds, so have our fears of meeting alien super masters have increased. The only comfort we draw for our science to have any worthwhile meaning is cosmology. The Big bang theory denies a chance for alien civilization to emerge anywhere in the universe as it says the universe is uniform in all directions and there is not enough time for alien super life to exist.
It might be there are alien genes among us that they had intermixed themselves with humans long time ago. The aliens might not exist but there thought of possessing us in our dreams is quite plausible.
If we are a simulation then aliens know exactly how to manipulate our ape like existence.
Ravenously life proposes the dictums of love,
What there could be without love of a lady?
and the stars foretell the white umbrella,
Beneath which the God sits in heavens,
Marking the days of the calendar when,
Beautiful ladies meet their shadows in September,
The Sun dial would report the activity,
of visible light shedding the whiteness,
on edges where the ladies’ parasol rests,
in their white slender and puny hands,
playing ghosts to the blue light arcing,
on the third district of love,
in the southern skies, God’s son drinking Bacardi,
and getting light on the emotion of love,
for he has lost his heart to a damsel,
who lives on the sunny side of heaven,
What could be the fate of God men?
who are busy fanning the love to God,
as if God’s son is the last of the lovers,
dreaming of the velvety sand besides heavens,
With her hand in the bell jar , the fairy who
stole God’s son’s heart is serving five trays,
punishment in the hell,
This could be the fate of ladies who,
swear by thundering to see the light instead.
Reality is some rule that is always true. The rule never changes and by applying the rule we get what the reality is. For Schopenhauer it is the will, for Hegel it turns out to be the spirit which in turn becomes strangely enough power for Nietzsche. To reduce the reality to simple unchanging abstract or concrete thing, solves the complicating problems if we use Mathematics instead.
I wonder what could be the opposite for Schopenhauer that would complement the reality yet give an opposite view. Strangely I come up with a term fictional substance which I put up for mind. Does Schopenhauer mean will as the opposite of mind? How could otherwise he conclude will as representing the underlying representation of the world. We need mind to describe the relation it has with the world and for Schopenhauer it is defined by the will itself.
What I mean by fictional substance is that mind makes abstractions that are not concrete and has no clear framework in the world to which these abstractions are applied. Yet the abstractions clearly define the reality. So what could the fictional substance that erects fiction about the reality mean? Suppose I see a house, I already have an abstraction for the house and it is applied to the reality to define the house in question.
How Hegel defines the world through spirit? Similarly we could understand the world through fictional substance. What essentially we find in reality is fiction to the dual nature of matter. I cannot ascertain the reality I could only approximate through the use of language what it is out there and that is pure fiction, a figment of mind while consciousness stands by to tell the fiction is real and hence what we see is an illusion.
Fiction is unreal as we all know but it might be that what we see is fiction, an illusion of reality. Fiction is when no true events account for in space and time but is the product of our imagination. Now abstract concepts as glory don’t happen in time but there is in reality an event corresponding to abstract glory so abstractness alone is not sufficient to define fiction.
Future is fiction. There are no events in real time that correspond to any in future so future though exists has no real event associated to it. Hence is unreal. While our present is realization of future so that fiction that is future finds expression in realness of consciousness and as is fictional existent implying fiction is really existing in nature in what’s happening now. Past is but a memory stored with us. So past, future, present doesn’t exist.
Present is abstraction of future whatever I am seeing has been abstracted from future such that I from a continuous film of reality. But future itself is fiction so future is not existing. Hence I am abstracting something that doesn’t exist so present doesn’t exist. So what I see is an illusion of abstractness of future. I have through my consciousness all the abstract concepts into future and make an instance of these abstracts to form a picture of reality. Everything that I see is present as abstract reality in non existing future. Hence reality is an idea in future. So I hold an idealist and futuristic view of reality.